Solutions

B2B eCommerce is about provided personalised and relevant information to multiple tiers of customers and strategic partners...

Jonathan Morgan
Chief Operating Officer
PureNet

SUCCESS STORY

Parker Merchanting, a brand of Rexel, is a leading UK distributor of construction consumables to the construction industry. The B2B eCommerce Solution provides individual prices for customer types across 3,000+ products. ROI gained after 4 weeks.

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Building a successful B2B eCommerce Strategy

To have a successful B2B e-commerce strategy, you need to automate the quote-to-cash process and provide buyers with relevant information from order status and inventory availability to customised pricing and personalised marketing campaigns and promotions.

This makes your B2B e-commerce strategy multifaceted, moving beyond simple online order taking to personalised selling to multiple tiers of customers and strategic partners.

B2B e-commerce has evolved dramatically from basic online transactions to centre the online experience around the buyer. This buyer-centric transformation is driven by today’s best practices in Business-to-Consumer (B2C) e-commerce. This B2C-B2B convergence is driven by both B2B sellers and B2B buyers. Sellers want to provide a retail-like online experience that offers product recommendations and tailored promotions. And now, B2B buyers expect the same rich, personalised experience that B2C Web sites offer.

Businesses that sell to other businesses also need to improve the efficiency of their online operations, marketing and customer service. Many companies still face challenges such as processing orders manually, which leads to high customer service costs and increased order processing time. Effective B2B online marketing is also critical to reach your buyers with timely, personalised offers and pricing. And finally, enhancing online service levels for buyers— with B2C e-commerce best practices can help your firm become easy to do business with and differentiated from the competition

PureNet use the industry’s leading customer interaction platforms that provide next generation B2B e-commerce (B2B 2.0) capabilities that can help you redefine your strategy by:

Streamlining and automating business processes to increase operational management efficiencies
Optimising sales and marketing effectiveness with buyer-centric marketing
Strengthening relationships and customer satisfaction with a rich customer experience