Case Studies

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Not only does the new ecommerce platform enhance the customer experience and improve site manageability, but the technology allows us to expand functionality and easily integrate with our internal software helping to ensure good return on investment.

Fraser Scotcher
Marketing Co-ordinator
Capital Cooling

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- Capital Cooling Case Study

Capital Cooling is an award winning UK based company specialising in the manufacture and sale of commercial refrigeration products.

Established in 1996, Capital Cooling occupy offices throughout the UK and employ a workforce of more than 160, ensuring that a team of experienced, creative and customer focussed specialists are on hand 24 hours a day, 7 days a week and 365 days a year.

Challenge

Formerly, Capital Cooling had two separate sites, neither of which were performing as the company had hoped.

Capital Cooling’s overall aim was to develop an e-commerce site that would be the leading online store for the UK’s largest manufacturer of high quality refrigeration equipment and a major provider of reactive and planned maintenance.

Crucial to the project was ensuring the ability to manage and promote in-house, to drive sales, and integrate with all aspects of fulfilment, warehousing, logistics and internal IT systems.

Solution

PureNet undertook a comprehensive consultation and design process for Capital Cooling, the first stage of which was a requirements gathering process, examining the company’s business structure, customer purchasing habits and scoping out future requirements. This process highlighted that there were several features key to the success of the project.

At this early stage it was important to make sure the Capital Cooling team were happy with the proposed solution before fully committing resources. PureNet took the time to ensure that Capital Cooling knew exactly what to expect, how the solution would integrate into their current systems and operational structure, what resources would be required and what the company could expect to achieve from their new online store.

Capital Cooling decided that PureNet’s WebPOS e-commerce platform was ideally suited to their requirements. The company required a feature-rich e-commerce solution that can be easily customised to reflect the Capital Cooling brand identity, attract new customers, and encourage repeat purchases. Importantly it also allowed their in-house team to fully manipulate and update the site content via a ‘PowerPoint’ style interface.

Benefits

Capital Cooling are delighted with the public response to their new e-commerce platform and its enhanced administrative functionality. Now achieving better visibility on search engines, visitor traffic and sales continue to grow strongly.

The WebPOS platform is fully scalable to grow with the needs of the business. It is extremely search engine friendly, allowing search engines complete site access, can generate page URLs relevant to content, and also allows manual URL editing, helping to ensure that not only content but also individual products can be indexed on search engines.

Capital Cooling are using the latest version of PureNet’s award-winning e-commerce platform, which benefits from its enhanced content management functionality that enables the company’s site administrators to edit their sites effortlessly and intuitively.