The site gets a significant amount of traffic and the eCommerce platform's high-performance architecture has been designed to cope with the high volume of visitors the site attracts each day.
Cargo launched a mobile commerce website in 2011 which allows shoppers to buy the same range of items directly from their mobile device. Thanks to the flexibility of the base eCommerce platform, Cargo was also able to open an integrated Facebook
shop in a bid to drive merchandise sales through the platform.
PureNet was given the challenge to design a new easy to navigate and easy to manage e-commerce solution that would give Cargo HomeShop full control over their products, categories and promotions.
In 2011, Cargo commissioned PureNet to build a mobile-optimised version of their website. The m-commerce website would need to integrate into their existing content management system (CMS), without compromising the existing control over product presentation.
The solution was built using PureNet’s best practice approach to eCommerce development allowing Cargo HomeShop to manage products, orders and promotions cross-platform.
Cargo’s enterprise eCommerce solution integrates directly into their fulfilment provider’s warehouse management system giving accurate stock figures on the site and providing a direct link from the eCommerce site to the point of pick and
Already enjoying a high level of visitor traffic from across the UK, since the launch of the mobile site, Cargo has seen an impressive 175 per cent uplift in revenue via mobile device. Site visits to the desktop website continue to rise, resulting in a 74 per cent increase in sales value year on year.
Tom LaycockeCommerce ManagerCargo HomeShop