www.green-tech.co.uk
The Challenge
Green-tech required a complete replacement for their existing site with a comprehensive, easy to manage solution that would allow for rapid updates and flexibility to enhance Green-tech’s offering.
Performance
Green-tech required a solution that would improve the speed and performance on its customer's UX.
CMS
The solution was required to have a user-friendly, flexible CMS that would allow Green-tech to regularly update content without the need for development resource.
Navigation
Website usability and navigation structure were key in delivering a streamlined online experience for Green-tech's customers.
How PureNet Helped
The Project
Green-tech selected specialist ecommerce provider, PureNet, thanks to their understanding of how to design and develop eCommerce solutions that deliver ultimate flexibility, scalability and performance. PureNet has a proven track record of working with leading companies who transact millions of pounds through their eCommerce system.
PureNet designed, built and implemented a new eCommerce solution for Green-tech, giving the company the power to drive their business forward and achieve their goals.
Green-tech’s website at www.green-tech.co.uk has allowed the company to introduce additional features in their website such as a new filter system that allows members to search for a particular type of product or select individual products via the site’s intuitive and easily navigable structure.
Combined with Green-tech’s specialist topsoil site, Green-tree (www.green-tree.co.uk) and brochureware site, GT Specifier (www.gtspecifier.co.uk) the company has all aspects of their industry covered.
An expanding landscape
The Results
“PureNet delivered on their promise to develop a dynamic, tailored eCommerce solution for our customers to find what they want and purchase products with ease. Back-office order processing is efficient and our enhanced GT Specifier brochureware site as well as Green-tech and Green-tree transactional websites can all be controlled via a single web console, helping to improve efficiency and reduce our costs per order.”
Kate Humes, Marketing Manager, Green-tech
- Visitors, sales conversions and transaction values are all up for Green-tech
- Sales via their main site increased by 40% in the first three months.
All about growth
The Statistics
2%
Increased Conversion Rate
Green-Tech's ecommerce solution continues to improve conversion rates y.o.y.
9%
Increased Revenue
The ecommerce soluion has achieved a 9% increase in annual revenue.
116%
Mobile Conversion Rate
Green-tech's mobile optimised solution has led to a significant uplift in mobile conversion rate.
5%
Increased Mobile Revenue
Customers are happier than ever, enjoying the experience and spending more online.