In addition, Ride-Away commissioned PureNet to help them deliver a comprehensive digital marketing campaign, incorporating Search Engine Optimisation (SEO), Pay-per-click Advertising (PPC), Google Shopping Feed and Social Media.
Looking to capitalise on a high volume of mobile traffic, Ride-Away launched a mobile commerce website, allowing visitors to browse their huge range of equestrian products and buy via their mobile devices, wherever and whenever they want.
The company’s core objectives were to improve the look and feel of their existing website, develop an mCommerce website for their customers and achieve ambitious growth targets.
The solution had to be flexible enough to allow the in-house team to control all aspects of product presentation from a single web console and support the company’s regular promotions and marketing activities.
Additionally, Ride-Away wanted to improve their visibility online with an integrated digital marketing campaign.
Choosing PureNet for its speed of implementation, cost effectiveness, and impressive functionality, the website was launched within tight timescales and features a range of effective merchandising functions including a wish list, product customisation, featured products and user reviews, all of which can be controlled internally reducing the volume of calls to their store and increasing their return on investment.
Ride-Away’s eCommerce solution has produced sales growth beyond the targets. The site has achieved 300% growth since launch. In the first two weeks after launching their mobile-optimised website, the company saw their orders via mobile device more
than triple. Combined with a focussed Google AdWords campaign, the solution has continued to grow and improve the company’s online proposition.