GafferTape’s parent company has been in business for over 30 years and in that time has built an enviable reputation as the market leader within their industry. The company specialise in all manner of gaffer, duct and cloth tapes, as well as performance flooring and gloves & accessories to industry and individual customers.
Having traded online previously the business approached PureNet to help them expand their portfolio of products and give them separate online shops for each of their product ranges
Each site required a fresh new look and feel, while minimising costs for development and customer acquisition in order to achieve profitability within its first months of operation.
Like all of PureNet’s solutions, the company’s three sites – gaffertape.com, dirtyrigger.com and danceandstagefloors.com – are designed to be compatible with the leading search engines to assist in driving incremental traffic growth and ultimately, sales.
Using PureNet’s proven approach to eCommerce development the solution allows the company to trade successfully online 24/7/365, ensuring the company can maximise return on investment from every visitor to their sites.
Working with PureNet has allowed the company to expand their product range to include hazard & safety tape, masking tapes, double sided tapes and most recently the addition of a branded rigging gloves and accessories range, and performance floors site.