Case Studies
Gaffer Tape

The Client

GafferTape’s parent company has been in business for over 30 years and in that time has built an enviable reputation as the market leader within their industry. The company specialise in all manner of gaffer, duct and cloth tapes, as well as performance flooring and gloves & accessories to industry and individual customers.

The Challenge

Having traded online previously the business approached PureNet to help them expand their portfolio of products and give them separate online shops for each of their product ranges

Each site required a fresh new look and feel, while minimising costs for development and customer acquisition in order to achieve profitability within its first months of operation.

What We Did

Like all of PureNet’s solutions, the company’s three sites –, and – are designed to be compatible with the leading search engines to assist in driving incremental traffic growth and ultimately, sales.

Using PureNet’s proven approach to eCommerce development the solution allows the company to trade successfully online 24/7/365, ensuring the company can maximise return on investment from every visitor to their sites.

Working with PureNet has allowed the company to expand their product range to include hazard & safety tape, masking tapes, double sided tapes and most recently the addition of a branded rigging gloves and accessories range, and performance floors site.


The Results

  • The sites are achieving their goal of profitability well within the timescales set
  • Conversion rates are now at over 5%


“We faced a number of challenges when revising our online presence and the PureNet framework has proven itself extremely flexible and capable in helping us to meet these challenges. Its strong SEO features have enabled us to reach many new customers. We’ve found PureNet to be extremely efficient and professional, and our support requests are always resolved quickly and professionally.”

Mark Gibbons, Managing Director, Gaffer Tape

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