Green-tech is one of the UK’s leading landscaping, grounds maintenance, forestry and agriculture suppliers offering a host of products designed to enhance and improve plants and their environment.
Formed in 1994, Green-tech has expanded from humble beginnings supplying the Yorkshire golf course market, to new markets including professional growers and garden centre retail markets.
The company now employ a 40-strong team and occupy a 30,000 sq. ft. warehouse near York
Green-tech’s existing eCommerce solution offered limited flexibility to help drive the business forward. Following an analysis of the site, it was apparent there were serious flaws with the usability of the site including slow performance, unintuitive navigation and layout resulting in poor sales conversion.
Green-tech required a complete replacement for their existing site with a comprehensive, easy to manage solution that would allow for rapid updates and flexibility to enhance Green-tech’s offering.
What We Did
Green-tech selected specialist eCommerce provider, PureNet, thanks to their understanding of how to design and develop eCommerce solutions that deliver ultimate flexibility, scalability and performance. PureNet has a proven track record of working with leading companies who transact millions of pounds through their eCommerce system.
PureNet designed, built and implemented a new eCommerce solution for Green-tech, giving the company the power to drive their business forward and achieve their goals.
Green-tech’s website at www.green-tech.co.uk has allowed the company to introduce additional features in their website such as a new filter system that allows members to search for a particular type of product or select individual products via the site’s intuitive and easily navigable structure.
Combined with Green-tech’s specialist topsoil site, Green-tree (www.green-tree.co.uk) and brochureware site, GT Specifier (www.gtspecifier.co.uk) the company has all aspects of their industry covered.