Morleys has over 80 years’ experience specialising in furniture for educational establishments. The company offers an extensive range of quality products for all age ranges, including tables, chairs, storage, soft seating, office solutions and more. Morleys design, create and install bespoke solutions to fit exact specifications and unique learning environments. They also have a team of consultants who can offer advice and site surveys.
Morleys was running five websites from two slightly different versions of Magento (one instance with three stores and the other instance with two stores). The challenge PureNet faced was to bring the Magento platform up to date and to have a single platform running all five of the stores. The aim of this was to help streamline the management of the sites and reduce the overheads required in doing so.
The solution for Morleys was created specifically to meet their business objectives. PureNet realised how important it is to understand how the web solution is going to be used and how its success will be measured. By understanding the Morleys business enabled PureNet to provide the best possible advice and guidance. We worked with Morleys from the outset to ensure the delivery of a solution that will earn the business online revenues. PureNet installed and customised a range of Magento modules and responsive themes as the existing websites were not responsive.
PureNet’s CMS provides real WYSIWYG functionality that now allows the Morleys team to manage the vast majority of changes in house. The Morleys creative team can add designs and artwork when they need to, keeping the site fresh and up to date. It will also allow tactical marketing as required, including marketing landing pages.
PureNet has delivered scores of ecommerce websites and the Morleys website delivers fluid and simple transactional functionality which will help boost conversion and provide a great user experience. PureNet’s solution includes an extremely powerful yet easy to use promotion engine that now allows Morleys to manage multiple, complex promotions and to highlight reductions and special offers. All information is updated across the system automatically.