Case Studies

The Client

With over 40 years’ experience of making top-quality puzzles, Puzzler Media are the go-to name in puzzles for consumers and clients. It is known as the UK’s largest puzzle supplier, providing content for newspapers, magazines, and interactive games globally. Puzzler supplies bespoke puzzles to many national and regional newspapers, and a large number of consumer magazines, crafted to fit the tone and house style of each publication. Puzzler also supplies interactive puzzles for digital platforms including the internet, mobile phones, and TV.

The Challenge

PureNet was commissioned to provide a contemporary platform to bring the Puzzler title up to date and meet the changes of an ever changing industry. Puzzler needed a fully integrated solution to enable it to meet its key objectives and promote offline and online subscriptions and products.
PureNet were also challenged with training the Puzzler team on all aspects of Digital Marketing including SEO & PPC to enable in-house Digital Marketing management.

What We Did

Following an in depth Discovery Phase to de-risk the project and to provide the key business processes Puzzler required, PureNet delivered a solution to allow Puzzler to sell subscriptions of its popular titles. The website was delivered along best practice guidelines. Products, sold via a conversion heavy ecommerce interface, also boosted revenues.
The solution integrated both into the Puzzler back-end system, Console, and the fulfilment house to take payments, handle subscriptions and take calls.

The new website showcases:

  • Puzzler’s iconic branding
  • Easy to navigate user journey
  • Online interactive puzzles

The PureNet Digital Marketing team ran an on-site workshop for the Puzzler team. This workshop provided a complete understanding and training session for relevant Digital Marketing channels.

Our Marketing team regularly consult for Puzzler and offer advice in order to optimise the new Puzzler website for both organic and paid search.


The Results

  • Puzzler’s new site has received fantastic feedback from existing and new customers
  • PureNet’s Digital Marketing Consultation has given the tools to attract, and keep, subscription customers
  • The ecommerce shop offers an increased revenue stream
  • the site has a strong link to the application side of the business which is a high area of growth

“The PureNet team are extremely proud to work with such an iconic and globally recognised brand. The new Puzzler website has been extremely well received by new and loyal Puzzler customers.”

Dr Paul Gibson, PureNet

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