Tesco PLC is a multinational grocery and general merchandise retailer with its headquarters in England. Second only to Walmart, it is the largest retailer in the world measured by profits and largest retailer in the world measured by revenues. Tesco sales account for around one pound in every ten spent in British shops. Tesco Magazine Subscriptions enables customers to redeem vouchers online using unique codes.
PureNet has worked with many publishers including Dennis Publishing, one of the world’s leading independent publishers and DC Thomson.
This experience led to us being commissioned by Tesco with the challenge to develop an online ordering portal for their magazine subscription gift cards.
The goal was to design and build a site that allowed visitors to enter a bespoke code from an in-store purchased gift card and order their chosen magazine online.
The user journey had to remain extremely simple, guiding visitors through the site with process explainers and ensuring the ordering process was seamless.
After testing messaging, CTA colour and size, our UX design team found larger buttons with more explanations led to higher conversions. These design elements were therefore implemented throughout the site.
We worked with 3PM, Tesco’s magazine fulfilment company, to showcase up-to date imagery and product information from magazines such as Harpers Bazaar and GoodFood.
PureNet were able to develop the site to show magazines personalised to specific gift voucher codes, significantly enhancing the ordering experience.