West Ham United FC is a professional football club based in East London. The club has a long and celebrated history, spending all but four seasons to date playing top flight football. West Ham was founded in 1895 as Thames Ironworks FC and reformed in 1900 as West Ham United. In 1904 the club relocated to their current Boleyn Ground (Upton Park) stadium. In 2012, the club was promoted to the Premiership.
The club needed a reliable, easy to use and future proof ecommerce solution that could combine the multiple strands of their operation, one that would seamlessly bring together their EPoS, CRM, ticketing and distribution systems.
The web store needed to integrate with the club’s administrative systems, back-office processes, and support around-the-clock web sales in order to slash administration costs per order and reduce delivery times.
Our ecommerce software technology, which has been continually developed by PureNet over a number of years, underpins West Ham’s online store. The software provides a joined up CMS solution linking the front end to the back, which can be controlled within a single web console by West Ham’s in-house team.
West Ham FC’s ecommerce trading platform features complex integration with the existing back of house operation and is fully integrated into West Ham’s existing EPoS, CRM, ticketing system and distributor, making it a true end-to-end solution.
The scalable architecture of the solution ensures that personalised kit and merchandise, dispatch processes, accounts and pre-orders are all handled by the technology with complete ease of use. The web console is the central platform for West Ham’s entire operation, all of which helps to increase the organisation’s return on investment and reduce the club’s overheads.