Specialist garden building etailer, Buy Sheds Direct, is looking to improve sales and give its customers an enhanced user experience with the launch of its new website, incorporating an improved online shop by PureNet.

The new website (www.buyshedsdirect.co.uk) was launched in March and features built-in functionality for the company to do their own A/B and multivariate testing, which enables them to simultaneously test different variations of the website’s design and

content in order to maximise the value of each visitor by taking every opportunity to drive up conversion rates.

The website incorporates a range of effective merchandising functions including a wish list, product customisation, featured products and user reviews, all of which can be controlled internally reducing the volume of calls and emails, and increasing the company’s return on investment.

Buy Sheds Direct managing director, said: “Our original website was developed in 2005 but we felt it lacked a lot of the enhanced features our customers have come to expect.

“With the new site, our customers will be able to shop by type of building or accessory, and will be able to filter their searches by size, construction type, timber treatment and price – as well as the ability to compare multiple items.  Customers will be able to leave reviews on individual products and read comments left by other shoppers.

“PureNet have done a fantastic job with the new site in understanding our original brief and keeping to our timescales.  We hope our customers will find the new site to be intuitive and above all else, simple to use.”