GafferTape.com and its parent company have been in business for over 25 years and have built an enviable reputation as the market leader within their industry. The company specialise in gaffer, duct and cloth tapes to the commercial and consumer markets.
The company’s work with PureNet has allowed them to expand their product range to include hazard & safety tape, masking tapes, double sided tapes and most recently the addition of a number of branded rigging gloves and accessories ranges.
Challenge
Having traded online previously the business approached PureNet to help them expand their portfolio of products and give their online shop a fresh new look and feel, while minimising costs for development and customer acquisition in order to achieve profitability within its first months of operation.
Solution
Like all of PureNet’s solutions the new gaffertape.com, launched in 2009, is designed to be compatible with the leading search engines to assist in driving incremental traffic growth.
The total project took 12 weeks from the establishment of site goals through design, development, testing and launch of the site.
Benefits
The site has achieved its goal of profitability well within the timescales set based on the deployment of a best-of-breed e-commerce framework that allows easy modification to content, product catalogue, merchandising and promotional aspects of the site.
From an SEO perspective, the new site is ranking even higher than before on page 1 of Google for some competitive, generic terms – such as ‘gaffer tape’, 'cloth tape' and 'PVC tape’.
To discuss how PureNet can help you improve your eCommerce business please Contact Us or call us on 01904 898 444.