Case Studies

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PureNet delivered on their promise to develop a dynamic, tailored eCommerce solution for our customers to find what they want and purchase products with ease. Back-office order processing is efficient and our enhanced GT Specifier brochureware site as well as our main Green-tech transactional website can both be controlled via a single web console, helping to improve efficiency and reduce our costs per order.

Kate Humes
Marketing Manager
Green-tech

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- Full Green-tech Case Study

Green-tech

Multi-site B2C eCommerce Solution

www.green-tech.co.uk
www.gtspecifier.co.uk

Green-tech is one of the UK’s leading landscaping, grounds maintenance, forestry and agriculture suppliers offering a host of products designed to enhance and improve plants and their environment.

Formed in 1994, Green-tech has expanded from humble beginnings supplying the Yorkshire golf course market, to new markets including professional growers and garden centre retail markets.

Challenge

Green-tech’s existing e-commerce solution offered limited flexibility in terms of features that would help drive the business forward. Following an analysis of Green-tech’s existing website it was apparent there were serious flaws with the usability of the site including slow performance, unintuitive navigation and layout resulting in poor sales conversion.

Green-tech required a complete replacement for their existing site with a comprehensive, easy to manage solution that would allow for rapid updates and flexibility to enhance
Green-tech’s offering. In addition to their main e-commerce website, Green-tech also required a specialist brochureware website dedicated to landscape architects and specifiers.

Solution

Green-tech selected specialist e-commerce provider, PureNet, thanks to their understanding of how to design and develop e-commerce solutions that deliver ultimate flexibility, scalability and performance. PureNet has a proven track record of working with leading companies who transact millions of pounds through their WebPOS e-commerce system.

Using the WebPOS e-commerce platform, PureNet designed, built and implemented a new e-commerce solution for Green-tech, giving the company the power to drive their business forward and achieve their goals.

Benefits

The solution delivered by PureNet includes a number of seamless integrations of data and systems, providing a smooth and efficient workflow which complements Green-tech’s existing business processes.

PureNet’s approach for Green-tech focuses on maximising online and offline revenue through conversion and acquisition of customers.