Successful online marketing is far more than submitting your online store to the search engines – it is about defining and implementing a strategy that uses the most appropriate forms of marketing for your business to generate the most relevant traffic.  At PureNet we can help you define and deliver your online marketing strategy with a combination of tools and services.

Search Engine Optimisation

81.7% of potential customers are lost if you’re not in the top 30 search engine results. Search Engine Optimisation (SEO) is the art of getting a website a high ranking in a search engine.  The PureNet service provides SEO built-in to our solutions so that your online store gets the best possible ranking based on selected keywords and phrases.

Google AdWords

Pay-Per-Click is perhaps the most effective way to e-market your business. AdWords is an easy way to ensure you only pay for the visitors you receive on your website. With Pay-Per-Click you decide on how much you would like to spend on e-marketing each month. At anytime you can pause the campaign, change your site keywords, description and adjust your spending.   PureNet are experienced in providing businesses with effective AdWords campaigns. We guide you through every step of the process and monitor the effectiveness through Google Analytics.

Pay-Per-Click Campaigns

Google AdWords are not the only form of Pay-Per-Click advertising available. We work with Overture, DoubleClick and Microsoft adCenter to create the right campaign for you.

E-mail Campaigns

E-mail marketing has the highest return on investment (ROI) of all forms of direct marketing. That's because opt-in e-mail advertising works! If you are looking for an effective way to market your products or services online, bulk e-mail marketing is one of the most successful. However, there is a right way and a wrong way to market your business or organisation via e-mail. Our team at PureNet can devise and implement e-mail marketing campaigns that get results.

Affiliate marketing

Affiliate marketing can drive a large number of visitors to your online store.  Paying commission on the basis of sales is often the most cost effective means of marketing as you pay per sale rather than per click. PureNet can help build up your affiliate network on the most appropriate sites.

Price comparison

Price comparison engines such as Kelkoo are effective ways of driving visitors to your site. Price comparison typically has a higher conversation rate than search engine listing and as a pay-per-click basis they can be a cost-effective means of marketing.

Online advertising

Online advertising is an effective means of increasing brand awareness and if the right adverts are places in the right places it can generate significant relevant traffic to your site.