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Manufacturers selling direct to the consumer is the fastest growing online retail channel

Internet Retailing

Going Direct to the Consumer...

With UK online sales set to reach £31,000,000,000* - can your business afford to miss out?

It is clear that the cost of opening a bricks and mortar store to exploit the retail channel is an expensive route to market. However, an online B2C eCommerce Solution is a low cost option to exploit the growth in online retail spend and increasingly, manufacturers, wholesalers and suppliers are turning to ‘etail’ in the form of eCommerce websites to expand their customer base and increase sales.

The benefits of going direct to the consumer are clear:

  •   Create a new revenue stream and channel to market
  •   Increase margins and take control of the price point of products
  •   Reduce dependence on retailers
  •   Reduce risk by diversifying
  •   Exploit online revenue as the low cost option to going direct
  •   Take control of your brand
  •   Take control of promotions and gain opportunities to up-sell and cross-sell
  •   Improve cashflow by taking payment straight away

"Manufacturers selling direct to the consumer is the fastest growing online retail channel"**

As a leading eCommerce specialist we have built a reputation on our approach that puts maximising revenue and market-leading creativity at its core to help our clients sell direct to end consumers.

Our solutions have delivered over 100% year on year growth for our clients, with sales conversion rate increases in excess of 300% compared to the industry average.  Our solutions are focused on driving visitors to your website and maximising the number of visitors who then purchase and the amount they spend.

At PureNet we have helped a number of businesses successfully sell online direct to the end-consumer.  With existing clients including Academia and Animalcare Group plc, our service has already proven to be successful in helping businesses realise their goal of creating a sustainable revenue stream without compromising their existing B2B customer relationships..

* [Source: Verdict Research via Econsultancy Blog, August 2009]
** [Source: Internet Retailer, August 2009]

B2C eCommerce - Going Direct to the Consumer