We are helping our clients maximise their online revenue through our proactive growth service...
Using a combination of analytics, digital marketing mix and merchandising sales techniques we have built a dynamic service that focuses on increasing online transaction revenues. By identifying the revenue targets for the site and the growth pattern to achieve those targets we can create a holistic approach where clients benefit from our eMarketing and eCommerce merchandising expertise.
Analysis focuses on four key performance indicators (KPIs): traffic generation, checkout conversion rates, average basket values and profit, enabling us to adjust the e-marketing mix and sales techniques to meet the targets.
The eMarketing uses the appropriate mix of Google AdWords Management, eCommerce landing page creation, other PPC and CPM online advertising, Google product feed optimisation, affiliate marketing management, on-site search engine optimisation, off-site search engine optimisation, social media marketing, onsite merchandising advice, broadcast campaign development and management and multi-channel analysis.
Example client successes include:
- Conversion rate increased by 70% through better homepage merchandising
- Optimised Google AdWords campaign generating £45 of revenue for every £1 of advertising spend
- Client achieving 6.65% sales conversion rate against an industry average of 2.95%
To discuss how PureNet can help you improve your eCommerce business please Contact Us or call us on 01904 898 444.