Case Studies

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I have lost count of the number of customers who have told me how intuitive and attractive they find the new site, directing them to where they want to go with the minimum of hassle. Christmas sales are well up, and all down to the new website without a doubt!

Angela Clark
Director
Ride Away

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Ride-Away Saddlery and Country Clothing was established in 1980 and has grown rapidly over the years, now with a team of over 40 staff.

They have established an enviable reputation as a leading supplier of equestrian equipment, now a household name in equestrian shopping.

Challenge

Ride-Away commissioned PureNet to design and build their new e-commerce solution in 2009. The company’s core objectives were to improve the functionality of their existing website for their customers and achieve ambitious growth targets.

The solution had to be flexible enough to allow the in-house team to control all aspects of product presentation and support the company’s regular promotions and marketing activities.

Solution

Choosing PureNet for its speed of implementation, cost effectiveness, and impressive functionality, the website was launched within tight timescales and features a range of effective merchandising functions including a wish list, product customisation, featured products and user reviews, all of which can be controlled internally reducing the volume of calls to their store and increasing their return on investment.

In addition, Ride-Away commissioned PureNet to help them deliver a comprehensive digital marketing campaign, incorporating Search Engine Optimisation (SEO), Pay-per-click Advertising (PPC), Google Shopping Feed and Social Media.

Benefits

Since going live Ride-Away’s eCommerce solution has produced sales growth beyond the targets that were originally set. The new site has achieved 300% growth since being launched in October 2009, compared with the previous site. Combined with a focussed Google AdWords campaign the new www.RideAway.co.uk has continued to grow and improve the company’s online proposition.