Case Studies

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We wanted to achieve something different with the design of the Saddleback sites that reflects our unique proposition in the marketplace. From initial meetings, to development of ideas for the look and feel of the new site through to launch, the team at PureNet were, and continue to be supportive, creative, professional and forthcoming with suggestions of how we can develop our site.

John Wager
IT Manager
Saddleback

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- Full Saddleback Case Study

The Saddleback solution was shortlisted in the IT Europa European IT Excellence Awards 2012

ITE European IT Excellence Award Finalist 2012

Saddleback

Multi-site B2C/B2B eCommerce Solution

www.saddleback.co.uk

Saddleback is the definitive name in high end performance bicycles, cycling accessories and clothing. Saddleback is a passionate brand exuding enthusiasm for their products. With a network of stockists across the UK Saddleback is a byword for performance cycling.

The company hold sole distribution rights for the Felt Bicycles brand which includes road, mountain, track, BMX, cyclo-cross and cruiser bikes, and stock many leading names in cycling and nutrition including Castelli, ENVE, CeramicSpeed, Mule Bar and For Goodness Shakes!

Challenge

PureNet was chosen by Saddleback to replace the company’s existing brochureware site, deliver a class-leading multi-site content management system (CMS), and a secure login B2B e-commerce portal to allow dealers to buy and manage their account online with Saddleback.

Saddleback's brief also included the requirement to provide a B2C e-commerce environment for the general public to purchase selected nutritional items and to help customers engage with Saddleback’s network of dealers, as well as give visitors the ability to view the company's various product ranges.

Solution

PureNet’s e-commerce platform, WebPOS, and CMS enables Saddleback to deliver a streamlined look and feel that is consistent with their brand. Saddleback has an extensive catalogue of content, including videos and imagery, and their web presence needed to showcase this content in the best way possible.

Saddleback’s online offering is a key aspect of their strategy going forward, encompassing a B2B portal with customer-specific pricing; a distinctive B2C offering, and additional brand-specific lifestyle sites, all offering the ability to connect directly to their customers and help drive sales.

Benefits

The solution delivers a number of benefits to the business, including integration to the company’s data and complex back office systems, such as the company’s Enterprise Resource Planning (ERP) system. Saddleback’s solution incorporates full integration to SAP providing an efficient workflow that complements the company’s existing business processes.

Saddleback are using the latest version of PureNet’s award-winning e-commerce platform, which benefits from its enhanced content management functionality that enables the company’s site administrators to edit their sites effortlessly and intuitively.