Digital Marketing

Pay Per Click Marketing

At PureNet, we’re specialists in creating highly effective pay-per-click campaigns that increase relevant click-throughs, reduce spend and maximise ROI.

Our approach to PPC begins with a complete audit of your current account. We need to understand how previous campaigns have performed and take learnings from analytics. We then define your new strategy based on keyword research and your ultimate goals.

Success Stories

We manage many PPC campaigns with budgets ranging from £2,000 to £20,000 per month. Our aim is to work with you to reach your KPIs and deliver a real return on investment. Pay per click is all about reaching the right people, with the right message at the right time. Your dedicated Account Manager will work as an extension of your team, focussing on continually optimising your paid search account to increase CTR and decrease CPA.

Whether you are starting with a completely new account or need management for an existing account – our PPC service will give your account the right structure. We can track individual visitors to determine what actions they took and what revenue they generated, so you are able to see the benefits of your campaign. We will ensure each ad group has its own custom landing page to achieve maximum impact once a user has clicked you ad.

Are any of these statements applicable to your business?

  • We don’t see what benefit paid search can bring to our business
  • We’re wasting too much money on irrelevant click-throughs
  • We don’t get a good return on investment from our existing PPC campaign
  • We are constantly losing clicks through insufficient budgets

Pay Per Click Services

We can manage your PPC from account creation to optimisation to achieve a real ROI

Structured account with relevant Ad Groups


Keyword research to identify search terms


Match type strategy to organise Ad Groups


Negative keywords eliminating non-relevant searches


Improve quality score to increase average position


Multiple ads to test call to action conversions


Long tail keywords to target specific searchers


Time of day settings to focus on highest converting hours




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