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PureNet has helped a number of our clients set up shop on Facebook, with the ultimate goal to help them boost sales from mobile devices.

Daniel Warren
Director of Digital Services
PureNet

Follow @PureNet on Twitter

Social media fans more likely to purchase

Twitter users who follow companies are more likely to buy from those brands, and more likely to recommend them to their friends, according to a recent study. The study found that over half of men (55 per cent) and 45 per cent of women were more likely to purchase from a company they followed. Followers on Twitter are more likely to recommend a few (42 per cent) or many (18 per cent) of the brands they follow to friends.

The reasons why Twitter users choose to follow a brand included the fact they were already a customer (64 per cent), to receive brand information first (61 per cent), for discounts or promotions (48 per cent) or to receive exclusive content (36 per cent). The study also found that Twitter followers tended to be younger, with 26 per cent of users under the age of 35 following brands, compared with 17 per cent of those aged 35-49 and 13 per cent of those aged 50+.

These findings were mirrored in separate research into the Facebook habits of some 1,500 consumers. The research found that respondents were more likely to recommend brands to their friends after becoming fans themselves, and that they were more likely to purchase products or services from brands after becoming fans.

PureNet’s director of digital services, Daniel Warren, said: “PureNet has helped a number of our clients set up shop on Facebook, with the ultimate goal to help them boost sales from mobile devices.

“Although the focus is undoubtedly on Facebook and Twitter as the major drivers in social commerce, there are hundreds of other networks where individuals can interact with brands – and ultimately make purchases.

“Social commerce is growing rapidly – nearly half of Twitter followers and a little under a third of Facebook users have been active for less than one year. Our own research indicates that users generally are getting more active with brands on social networks, with one third interacting with companies more this year than last.”