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The upsurge in tablet and mobile use may still catch some retailers out who risk losing out on some opportunities as a result by not investing in mobile commerce technology now.

Dr Paul Gibson
Chief Executive
PureNet

Follow @PureNet on Twitter

Tablets fuel m-commerce growth

TABLET devices were the fastest-growing generator of m-commerce in the past year, according to research. Mobile traffic accounted for an average of 10.92 per cent in Q3 2011, compared to 4 per cent twelve months earlier. This equates to a 173 per cent year-on-year increase in traffic, according to the research.

The study found that iPads accounted for 31 per cent of all mobile traffic during the quarter but the iPhone is still the most popular generator of mobile sales, according to the research.

The growing popularity of the iPad for m-commerce users meant that total sales generated by iPhone users declined in share during the third quarter, to 50 per cent, compared to 60 per cent twleve months earlier.

Sales via iPod Touches dropped the most dramatically during the period dropping from 20 per cent of all m-commerce sales in Q310 to just 3 per cent 12 months later.

PureNet’s chief executive, Dr Paul Gibson, said, “There’s been a lot of change this year especially with things like users being able to browse while in store and then purchasing online. A number of retailers are actively encouraging purchasing via mobile device by installing Wi-Fi in store.

“We’re predicting that m-commerce will have become mainstream in the UK by 2015, as consumers use handsets to buy products and make payments in locations like shops and restaurants. Despite this, the upsurge in tablet and mobile use may still catch some retailers out who risk losing out on some opportunities as a result by not investing in mobile commerce technology now.”