The opportunity Facebook commerce, or more commonly, ‘F-commerce’ offers is currently worth many billions of pounds and it is only likely to grow in value.
Estimates suggest that the F-commerce phenomenon is likely to reach a value of £30bn by 2015. Rather than Facebook simply being a place to chat, share and upload pictures, it is fast becoming a mini-internet in its own right. You can
get everything you need without ever leaving the social network where you are spending your leisure time.
Facebook has more than 30 million users in the UK which accounts for half the British population, F-commerce therefore presents a massive opportunity for organisations wanting to grasp the nettle.
PureNet’s director of digital services, Daniel Warren, says: “There is an argument that businesses should concentrate on driving interested customers to their own websites, where they have a fully functioning retail environment set up already.
To ignore F-commerce as merely a fad would be foolish however – as a platform it’s far more than a distraction from selling, but rather something that should be seen as complementary to a standard e-commerce site.
“Facebook also offers businesses the chance to get close to consumers who are passionate about their products. After all, if a consumer “likes” your brand’s page or store, they are far more likely to buy something from you.
You are selling to people who want what you have to offer.
“F-commerce is and will continue to be a powerful tool in a retailer’s arsenal. It is certainly important to do it for the right reasons, but it isn’t just hype.”
Want to learn more?
If you want to discuss how PureNet can help you generate more online revenue through your eCommerce website please email email@example.com or call 0845
Follow @PureNet on Twitter
Daniel WarrenDirector of Digital ServicesPureNet