Will Link Building Soon Be Extinct?
Lately it’s felt like all we have heard about is that link building is dead. It seems like every day there’s a new link that isn’t allowed thanks to the latest Google update.
But is link building really becoming a thing of the past, or is it simply evolving into something bigger? Here are a few things to think about:
Traditional Link Building Is Already Over
What many of us consider as traditional link building is pretty much already defunct. The days of just submitting to mass directories and article submission sites looking for link swaps and using targeted anchor text are long gone.
The goal of traditional link building was to get as many links as possible to show the search engines your site mattered. Links were seen as one of the important signals for search engines, if not the biggest. However, with so many other signals now influencing search results, getting as many links as possible is really no longer necessary.
The key to link building in 2014 is obtaining links from places that are relevant to your business. It’s not about the quantity of link building but creating a larger online presence and building connections through quality link building. It is no longer about the link itself. It has to be about the overall benefit to your business.
Link Building Is A Terrible Name For What We Do!
Links can’t be built because there are too many unknowns and too many variables. Saying you’re going to build a link is like saying you’re going to build a house without confirmation that you have the land to build it on in the first place.
We prefer the term link earning to link building. Instead of worrying about how to build links we are more concerned with making our links worthwhile. Start to include interviews with experts in your industry and get yourself interviewed by publications. Make sure you create content that is useful and relevant to users.
Links still count
Don’t get us wrong, links still count and are a critical factor in rankings.
We know that authorship and author rank influence is already there. That is only going to increase with the effect of Google’s Hummingbird algorithm update that is designed to better focus on the meaning behind the words. We know there is some correlation with brand and social signals and how often your content is shared. It’s just that it is no longer about exact match anchor text or the quantity of links.
Ultimately, the search marketing landscape will continue to evolve and so will link building. Link building at its core is a great opportunity to connect with other people, get your brand or business out there and make it easy for your audience to find you. Be more creative with your content. Links, rankings and traffic is not just SEO anymore. This is all content marketing and should be part of any digital marketing strategy.
Our digital marketing team would love to hear your thoughts on this and discuss what your business currently does.