Case Studies

The Client

Academia is a leading supplier of software, hardware and training goods and services to the education and non-profit sectors. Established in 2003, the company sell exclusively online and work with a large number of vendors including Adobe, Apple, Autodesk, Quark, Avid and Microsoft. Academia’s website has been designed with input from their customers and it supports the company’s aim of being the IT partner of choice rather than just another supplier.

The Challenge

Quick order processing for account managers was a necessity, along with the ability to create sales quotations with personalised pricing and support for automatic software licence renewal quotations. In addition, customers would need to be able to generate and tailor their own quotes.

Academia wanted tailored customer relationship management (CRM) functionality built into the solution and the CRM would need to support punch-out functionality to integrate with UK universities’ procurement systems.

What We Did

PureNet was given the challenge to design a new B2B & B2C ecommerce solution that would make it easy for potential and existing customers to navigate, and for the Academia team to administer their large number of products, categories and promotions.

The solution is built on PureNet’s proven e-commerce framework and has the ability to manage the look and feel of the product pages and descriptions.

The site features ‘five sites within a site’, which provides the ability to target content and offer customer specific pricing to their diverse portfolio of clients.

Academia’s solution also provides a tailored quote management system which can apply the correct discounts, levels of licensing and account manager to each individual customer.

Due to the success of the original Academia solution, PureNet was tasked with the development of a new ecommerce site for sister company, MediaPros who specialise in supplying professional AV equipment.






The Results

  • The solution now underpins Academia’s account management and sales structure
  • Since go live, Academia now employs over 75 staff across multiple locations
  • The group annual turnover is now £40million
  • The solution was named winner of the IT Europa European IT Excellence Award


“PureNet took the time to fully understand the needs of the company and our customers before putting together a proposal that was responsive to our needs. I look forward to a long and mutually beneficial relationship. Thank you!”

Mike Bacon, Managing Director, Academia

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