Back to school – Free Content Marketing Calendar for Fashion Retailers.

By Annabel Paton

Retailers across the UK are getting ready to start their annual ‘Back to School’ campaigns, with searches rocketing 5-fold from July to August.

The top brands deliver creative campaigns year after year in a bid to win sales from competitors, so to make things a little easier we have decided to develop a back to school content marketing calendar to help you make the most of the new school year.

How to use the calendar:

The content marketing calendar provides you with ideas for a number of different types of content including blog posts, videos, competitions and emails for the following audience:

Gender: Female
Age: 15-19

The calendar is a simple spreadsheet showing publish date, content type, headline, hashtag, keywords and calls to action. We have completed a number of sections to get you started all you have to do is:

  • Complete the rest of the spreadsheet including additional resource needed and brand based hashtags
  • Amend the calendar publish dates in line with your existing content marketing calendar
  • Amend headlines to complement your product offering
  • Create each piece of content with associated imagery
  • Publish and share across social media
  • Report on your success

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