Case Studies
Buy Sheds Direct

The Client

Buy Sheds Direct is a specialist online retailer of garden buildings, fencing and decking that has been trading online since 2005 and have rapidly positioned themselves as one of the UK’s largest suppliers to the public. All of the company’s wooden garden products from its sheds and outdoor storage buildings through to its fencing and decking are produced in the UK to the highest standards from timber sourced from well-managed forests.

The Challenge

With the business achieving rapid growth and market penetration, its former solution was struggling to cope with the volume of visitors and orders.

Buy Sheds Direct commissioned PureNet to design and build a trading platform that could cope with high volume, multi-site B2C ecommerce. The solution would need to encompass all three of their websites; BuyShedsDirect, BuyDeckingDirect and BuyFencingDirect and needed to be in place to begin taking orders in their peak trading period in the Spring.

What We Did

The company’s three sites incorporate a range of best practice merchandising functions to present thousands of products in the best possible way. Marketing tools, easily managed in-house, drive a host of up-sell and cross-sell features. When viewing selected products, multi-buy offers, complementary product options, free delivery and discounts are displayed to encourage increased spend. Powerful reporting tools allow the success and profitability of marketing activity to be closely scrutinised.

The sites feature built-in functionality for the company to do their own A/B and multivariate testing, which enables the company to simultaneously test different variations of the website’s design in order to gauge the success of different page layouts and messages to ultimately maximise the value of each visitor.

Choosing PureNet for its cost effectiveness and impressive functionality, the websites were launched within a three month timescale.


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The Results

  • Buy Sheds Direct has been delighted with the response to their new websites
  • Conversion rates have grown consistently by 15% year-on-year
  • The sites are achieving better visibility on search engines
  • Visitor traffic and online sales are continuing to grow strongly


“PureNet has done a fantastic job with the Buy Sheds Direct portfolio of sites in understanding our original brief and keeping to our timescales. PureNet has helped us understand how to drive traffic to our site, but more importantly how we turn those visitors into customers. Overall we are really pleased with the way that the sites are working for us and the increased visibility they have given our business.”

Managing Director, Buy Sheds Direct

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