PureNet wins Solution of the Year at the IT Europa Awards

By Annabel Paton

PureNet – the leading ecommerce solutions and digital marketing company has again been named one of the stars of European software technology after picking up the award for Vertical Market Solution of the Year at the IT Europa European Software Excellence Awards.

The prize was given to PureNet at a glittering ceremony at London’s Lancaster Hotel for developing an online ordering portal for Haven Power. The solution has had a significant impact on the business through the delivery of complex information through an easy-to-use journey incorporating Artificial Intelligence.

Haven Power is a leading UK electricity provider and is part of Drax Group plc, one of the UK’s largest generation groups. With the financial backing of Drax, Haven Power has grown its SME business and established a team specifically to serve the large Industrial & Commercial (I&C) customer sector.

The awards recognise best practices in customer solutions by Systems Integrators, Value Added Reseller Solutions and Independent Software Vendors across Europe.

These are the only pan European awards that recognise real world solutions delivered by the IT and software channels, as well as channel support and partnerships with suppliers. A total of 64 companies from 15 European countries made the final shortlist.


The Vertical Market Solution of the Year recognises entries that are particularly innovative in the way they meet the customer’s requirements or use leading edge technology to give their customer a business advantage. The solution was praised for demonstrating a user-friendly and smooth-running website, which offers improved customer retention while increasing like-for-like sales and decreasing inbound calls.

The Haven Power Online Ordering Portal was an extremely detailed, complex and technologically challenging project. The processes associated with the electricity industry require expert understanding to ensure success. A key challenge was ensuring this information was gathered accurately from stakeholders within Haven Power and then translated into a first class vertical solution. The demands of Customers, Consultants and departments within Haven Power needed to be met in their entirety.

PureNet’s chief executive, Dr Paul Gibson, said: “It is an honour to win an IT Europa Award and we are thrilled that our work with the Haven Power Customer Portal has been recognised in this way. This award is yet again testament to the hard work and commitment of everyone within our team. One of our objectives in creating any site is to lead by example, and this award is evidence that we’ve done exactly that.

“Given the excellence of the other finalists, we’re absolutely delighted. Our thanks go to the award judges, to Haven Power and the Drax Group and all our other valued clients for their continued support.”

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