22 ways to help retain your ecommerce customers Copy

By Annabel Paton

Successful retailers retain their customers, and that’s how they become successful. With the ongoing uncertain economic climate there has never been a more important time to hang on to your customers. And as the old adage goes, it’s easier and cheaper to keep your existing customers than it is to find new ones.

Here we summarise some of our top tips to help improve customer retention:

1. Connect with your customers
2. Stay in touch and actively communicate
3. Diversify your communication tools
4. Encourage communication from customers
5. Make customer service a business priority
6. Make customer service a priority across all departments
7. Stay one step ahead of the competition
8. Stay competitive and relevant
9. Keep content fresh
10. Build a loyalty programme
11. Be seen as an authority not only as an ecommerce site
12. Emphasise your personality
13. Use common sense
14. Stick to the basics
15. Speedy does it
16. Good spelling and grammar
17. Shorten the check-out process
18. Give visitors another chance
19. Safeguard personal data
20. Answer questions
21. Make it user-friendly
22. Encourage sharing

If you follow the above points, you can easily retain your existing customers as well as attract new ones to your online store. Remember that the ultimate key to successful online retail is to put yourself in your customers’ shoes and build an online retail business that they like and want to keep returning to.

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