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With over 232 million active monthly users, Twitter is arguably one of the most important brand awareness platforms available. Every second, on average, around 6,000 tweets are tweeted on Twitter. That’s an enormous potential reach, and also a great deal of competition for attention.
By now your Valentine’s Day sales campaigns should be in full swing, for most ecommerce retailers last orders for delivery on Saturday will be tomorrow meaning you have 24 hours for a final big sales push. After that, the work doesn’t stop there! Valentine’s Day is a huge opportunity to create and strengthen relationships with your audience through great content.
1. The Humble Hashtag
Your followers may be interested in what you have to say, and so may a huge proportion of the other Twitter users that don’t even know you exist. Here’s where the hashtag comes in handy! Quite simply, to open up your tweets to a wider audience use relevant, popular hashtags. Data from Topsy reveals the hashtag #valentinesday was used over 69,000 times yesterday alone, and the hashtag, popularity continues to grow the closer to Saturday we get.
Not sure which hashtags to use? Hashtagify has a useful tool that presents correlations between hashtags.
Here’s an example: