• Ecommerce Solved for UK’s Largest Puzzle Supplier

    Integrated ecommerce solution with digital marketing support for world-famous brand Puzzler, the UK's largest puzzle suppler.

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4m+ Annual Page Views

Over 17m Magazines Sold Annually

40+ Years Of Trading


The Challenge

PureNet was commissioned to provide a contemporary platform to bring the Puzzler title up to date and meet the changes of an ever changing industry. Puzzler needed a fully integrated solution to enable it to meet its key objectives and promote offline and online subscriptions and products.

UX & Design

Puzzler's new solution was extremely design-focussed, the website had to be engaging, exciting and appealing to all audiences.


A solution requirement was for an integration with Puzzler's back-end system and fulfilment house.

Digital Marketing

The new solution required a new digital marketing plan to help attract and retain customers.

How PureNet Helped

The Project

Following an in depth Discovery Phase to de-risk the project and to provide the key business processes Puzzler required, PureNet delivered a solution to allow Puzzler to sell subscriptions of its popular titles. The website was delivered along best practice guidelines. Products, sold via a conversion heavy ecommerce interface, also boosted revenues.

The solution integrated both into the Puzzler back-end system, Console, and the fulfilment house to take payments, handle subscriptions and take calls.

The new website showcases:

  • Puzzler’s iconic branding, vision and personality.
  • An easy to navigate user journey for Puzzler’s multiple user types from those looking to make a purchase to visitors wanting to play online games.
  • A rich set of online interactive puzzles and games.

In addition to ecommerce design and development, the PureNet Digital Marketing team worked closely with Puzzler offering digital marketing consultancy and on-site training for relevant channels including organic and paid search.

Finding the missing piece

The Results

Puzzler’s new site provides a complete online experience and has received fantastic feedback from existing and new customers.

  • The ecommerce shop offers an increased revenue stream.
  • The site has a strong link to the application side of the business which is a high area of growth.
  • PureNet’s Digital Marketing Consultation has given the tools to attract, and keep, subscription customers.

It's a numbers game

The Statistics


Increased Conversion Rate

Puzzler's new solution has delivered an impressive increase in conversion rate.


Increased Revenue

The new solution has proved its ROI with a significant revenue increase.


Average Order Value

Puzzler customers are spending more online and an invcrease in AOV.


Increased Sessions

With its engaging features and enjoyable UX, more and more customers are visiting Puzzler online.

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