• Ecommerce Solved for UK’s Largest Puzzle Supplier

    Integrated ecommerce solution with digital marketing support for world-famous brand Puzzler, the UK's largest puzzle suppler.

    Keep Reading

4m+ Annual Page Views

Over 17m Magazines Sold Annually

40+ Years Of Trading

www.puzzler.co.uk

The Challenge


PureNet was commissioned to provide a contemporary platform to bring the Puzzler title up to date and meet the changes of an ever changing industry. Puzzler needed a fully integrated solution to enable it to meet its key objectives and promote offline and online subscriptions and products.

UX & Design

Puzzler's new solution was extremely design-focussed, the website had to be engaging, exciting and appealing to all audiences.

Integration

A solution requirement was for an integration with Puzzler's back-end system and fulfilment house.

Digital Marketing

The new solution required a new digital marketing plan to help attract and retain customers.

How PureNet Helped

The Project


Following an in depth Discovery Phase to de-risk the project and to provide the key business processes Puzzler required, PureNet delivered a solution to allow Puzzler to sell subscriptions of its popular titles. The website was delivered along best practice guidelines. Products, sold via a conversion heavy ecommerce interface, also boosted revenues.

The solution integrated both into the Puzzler back-end system, Console, and the fulfilment house to take payments, handle subscriptions and take calls.

The new website showcases:

  • Puzzler’s iconic branding, vision and personality.
  • An easy to navigate user journey for Puzzler’s multiple user types from those looking to make a purchase to visitors wanting to play online games.
  • A rich set of online interactive puzzles and games.

In addition to ecommerce design and development, the PureNet Digital Marketing team worked closely with Puzzler offering digital marketing consultancy and on-site training for relevant channels inlcluding organic and paid search.

Finding the missing piece

The Results


Puzzler’s new site provides a complete online experience and has received fantastic feedback from existing and new customers.

  • The ecommerce shop offers an increased revenue stream.
  • The site has a strong link to the application side of the business which is a high area of growth.
  • PureNet’s Digital Marketing Consultation has given the tools to attract, and keep, subscription customers.

It's a numbers game

The Statistics


10%

Increased Conversion Rate

Puzzler's new solution has delivered an impressive increase in conversion rate.

104%

Increased Revenue

The new solution has proved its ROI with a significant revenue increase.

3%

Average Order Value

Puzzler customers are spending more online and an invcrease in AOV.

81%

Increased Sessions

With its engaging features and enjoyable UX, more and more customers are visiting Puzzler online.

Talk to us & solve your ecommerce needs