PureNet – the leading eCommerce solutions and digital marketing company has again been named one of the stars of European software technology after picking up a win for best Software Innovation Solution of the Year at the IT Europa European Software Excellence Awards.

PureNet have been nominated for an IT Europa European IT & Software Excellence Awards 2013, in the category for Software Innovation Solution of the Year. PureNet is nominated for its work redeveloping the Buy Sheds Direct website which has been upgraded to PureNet’s WebPOS Enterprise Platform to cover its Buy Direct brands.

Google’s decision to move its Shopping product from a free service to a paid-for service has coincided with a massive decline in the number of shopping results showing up in universal search integrations on Google.com.

Facebook recently announced that its mobile revenue had doubled and mobile users exceeded desktop ones. The company said mobile revenue had risen, bringing in 23% of advertising revenue, compared with 14% in the third quarter. Facebook could point to a transformation in the profile of its users, with the number accessing the social network from mobile devices each day for the first time exceeding those on desktop machines. Daily active users on mobiles during December 2012 hit 680m out of the 1.06bn monthly users, compared with 618m for PCs.

You will no doubt be aware by now that there are some major changes happening to Google Shopping this month. Paid Product Listing Ads (PLAs) will soon replace the previously free Google Shopping Listings in a switchover period. This period will terminate at the end of Q2 when all free Google Shopping Listings will be removed, leaving just PLAs. To carry on competing in Google Shopping, you will need to set up PLAs in AdWords before the switchover period ends as your free product listings will no longer show up on the main Google Search page and will be outranked by PLAs on the Google Shopping page.