Case Studies
Pets at Home/Ride-Away

The Client

Recently acquired by Pets at Home, Ride-Away Saddlery and Country Clothing was established in 1980 and has established an enviable reputation as a leading supplier of equestrian equipment and country clothing. With riding and everything to do with equestrian pursuits having seen a massive resurgence in popularity recently, the company has grown rapidly, employing a team of over 40 staff. Now a household name in equestrian shopping throughout the world, Ride-Away attracts orders from customers worldwide.

The Challenge

The company’s core objectives were to improve the look and feel of their existing website, develop an mcommerce website for their customers and achieve ambitious growth targets.

The solution had to be flexible enough to allow the in-house team to control all aspects of product presentation from a single web console and support the company’s regular promotions and marketing activities.

Additionally, Ride-Away wanted to improve their visibility online with an integrated digital marketing campaign.

What We Did

Choosing PureNet for its speed of implementation, cost effectiveness, and impressive functionality, the website was launched within tight timescales and features a range of effective merchandising functions including a wish list, product customisation, featured products and user reviews, all of which can be controlled internally reducing the volume of calls to their store and increasing their return on investment.

In addition, Ride-Away commissioned PureNet to help them deliver a comprehensive digital marketing campaign, incorporating Search Engine Optimisation (SEO), Pay-per-click Advertising (PPC), Google Shopping Feed and Social Media.

Looking to capitalise on a high volume of mobile traffic, Ride-Away launched a mobile commerce website, allowing visitors to browse their huge range of equestrian products and buy via their mobile devices, wherever and whenever they want.


The Results

  • Ride-Away’s ecommerce solution has produced sales growth beyond the targets
  • The site has achieved 300% growth since launch
  • The company saw their orders via mobile device more than triple in 2 weeks.
  • Combined with a focussed PPC campaign, the solution has continued to grow


“I have lost count of the number of customers who have told me how intuitive and attractive they find the new site, directing them to where they want to go with the minimum of hassle. Christmas sales are well up, and all down to the new website without a doubt!.”

Angela Clark, Director, Ride-Away>

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