AI & Data · led by Dr Paul M. Gibson, PhD in AI

Everything you need to put AI to work in your business.

From the first decision to agents running in production: AI built into the commerce, portal and back-office systems you already depend on, by a team that has been integrating those systems since 2006.

  • Putting AI into client work since 2014

  • 250AI opportunities found across five functions at Nidec Drives

  • 40%Rise in Green-tech's online sales in the first three months of its new site with AI search

  • ISO 27001AI run under our certified information security controls

Our AI services

Plan, build and govern.

Our work

AI in practice.

AI discovery at Nidec Drives, and AI search with behavioural optimisation for Widdop & Co. and Green-tech.

All case studies

Who leads it

Dr Paul M. Gibson, PhD in Artificial Intelligence.

Our AI practice is led by Dr Paul M. Gibson, who holds a doctorate in AI, with a team of consultants, AI agent developers and technical architects. That means research-led thinking, best-of-breed algorithms that have been tried and tested, and the engineering discipline to make them work in production.

About PureNet

Dr Paul M. Gibson
Dr Paul M. GibsonGroup CEO · PhD in Artificial Intelligence
Track record

AI we have already put to work.

PureNet has built AI into client work since 2014.

  • Dynamic pricing for online retailers

    Price changes driven by margin, demand and other signals across a number of ecommerce sites, to protect profit and lift sales.

  • Demand optimisation

    A portal for a retail electricity supplier to manage and optimise demand in electricity consumption.

  • AI search and behavioural optimisation

    Search and merchandising that learned from shoppers’ behaviour, for one of the UK’s leading charities.

  • Subscription routing

    A subscription platform that routes each visitor intelligently by how they arrived: search, paid or direct.

  • An AI product for a start-up

    The build of an AI product for a venture-capital-funded start-up, from architecture to launch.

AI Lab

AI at work, and the research behind it.

Agents, document reading and predicted reorders, working inside the storefronts, portals and systems you already run, backed by the research of the PureNet Group's AI Lab.

  • Agents that act

    Agents that quote, reorder, answer and escalate inside your storefront, portal and back office.

  • Orders and documents, read for you

    Emailed orders, PDFs and specifications read and keyed into your systems, with a person checking the exceptions.

  • Reorders before customers run out

    Each trade customer's next order predicted from their history, with a reminder sent before they run short.

The research behind it happens at Enceladus.ai, the PureNet Group's AI consultancy.

Explore the AI Lab
How we work

Plan. Build. Govern.

  • Plan

    Where AI pays, and in what order. For a whole business, the PureNet Group's Converge Methodology; for a single area, a fixed-scope assessment.

  • Build

    A pilot with a number to move, an owner and a way to stop it, then production in your storefront, portal and back office, integrated with your ERP and CRM.

  • Govern

    Govern the use, not the technology. Your own AI on business terms, with an owner, a one-page policy and an inventory; and every system we build for you tested on every change, logged, overseen by a person and fitted with an off switch, under our ISO 27001 controls.