AI for ecommerce

AI that sells: search, merchandising, pricing and product content.

AI for B2B and B2C stores on Adobe Commerce, Magento, Hyvä, Shopify Plus and BigCommerce: AI search and behavioural optimisation, merchandising, pricing, product content and shopping assistants, plus catalogues ready for the AI assistants your buyers now use.

Talk to usStart with an AI assessment
Where it pays

Proven uses of AI in ecommerce.

  • AI search and behavioural optimisation

    Results that learn from how buyers search and browse, as delivered for Widdop & Co. and Green-tech.

  • Merchandising

    Listings and recommendations driven by stock, margin and behaviour.

  • Dynamic pricing

    Prices that respond to margin, demand and stock, within the rules you set. Part of our AI work since 2014.

  • Product content

    Descriptions, attributes and translations drafted from your PIM, checked before they publish.

  • Shopping and trade assistants

    Help that knows the catalogue, the customer's account and what they bought last time.

  • Ready for AI assistants

    Structured data and clean feeds, so ChatGPT, Gemini and Perplexity describe your products correctly.

Assistants in front of customers

A shopping assistant you can trust.

A customer-facing assistant speaks for your business, so it's built to say only what is true and promise only what your systems have confirmed.

  • The right source for each question

    Product and policy questions answered from your own content; order and account questions from the customer's own account, after they've signed in.

  • Read first, act with consent

    It looks things up with read-only access. Anything that changes an order is shown to the customer to confirm before it happens.

  • Every reply checked

    Grounded in your content or their account, no promise a system didn't make, and in your tone, before the customer sees it.

  • A person when it matters

    When it isn't sure, or the customer asks, it hands over to your team with the conversation so far.

Our work

Ecommerce we have built.

All case studies

How we work

Plan. Build. Govern.

  • Plan

    Where AI pays, and in what order. For a whole business, the PureNet Group's Converge Methodology; for a single area, a fixed-scope assessment.

  • Build

    A pilot with a number to move, an owner and a way to stop it, then production in your storefront, portal and back office, integrated with your ERP and CRM.

  • Govern

    Govern the use, not the technology. Your own AI on business terms, with an owner, a one-page policy and an inventory; and every system we build for you tested on every change, logged, overseen by a person and fitted with an off switch, under our ISO 27001 controls.

Questions

What people ask us.

Which platforms do you work with?

Adobe Commerce, Magento, Hyvä, Shopify Plus and BigCommerce, plus bespoke platforms. The AI is built around the platform you have and joined to your ERP, PIM and CRM.

Could an assistant promise something we can't deliver?

Not if it's built properly. Ours only answer from your content and the customer's own account, every reply is checked before it's shown, and anything that changes an order needs the customer to confirm.

How do we make sure AI assistants like ChatGPT describe our products correctly?

By giving them clean, structured information to read. Structured product data, accurate feeds and clear content make it far more likely your products are described and recommended correctly.

Have you built AI for ecommerce before?

Since 2014, from dynamic pricing for online retailers to AI search and behavioural optimisation for B2B distributors and one of the UK's leading charities. Our research has included predicting a visitor's likelihood to buy from years of visitor behaviour across several clients' stores.