AI & Data · AI consultancy
Not "should we use AI?" but "where will it create the most value, and what is the right approach for each opportunity?" For a whole business we answer it with the PureNet Group's Converge Methodology; for a single area, with a fixed-scope assessment. Then we build what you choose into your storefront, portal and back office.
The tools for most opportunities already exist. What decides how soon one can be delivered is whether the data it needs exists in a usable form.
The ideas that draw the most excitement are often the least ready. So we sequence by readiness, not enthusiasm, and start the data foundations early.
It pushes AI into personal accounts, the very risk it was meant to stop. The answer is governed access, not a ban.
Every opportunity sits on one of four tiers, by how long it takes from decision to deployment. The kind of value changes as you go up, from efficiency to new capability.
Choose a tier to explore it
AI inside the product you sell, your own models, models on your own devices, and agents that run a function within set limits. Research: you find out whether it can be done, rather than buying it.
Systems that cut across functions and need data joined up first: a data project with AI on the end of it. The business can do what it couldn’t before, because it can see across its own data.
A product built for one function, with AI inside, configured and connected to one or two systems. The decision is which product, not whether to build. The work is done better, with fewer errors.
Off-the-shelf assistants on a licence. No data to prepare and nothing to connect: the work is governance and training. The same work, done faster.
Manufacturing & wholesale · Embedded AISelf-diagnosing equipment, with models running on the products you make.Products: e.g. Built on Azure IoT Edge or AWS IoT Greengrass
Retail & consumer brands · Embedded AIA demand or recommendation model built and owned in-house, trained on your own history.Products: e.g. Built on Google Cloud, AWS or Azure machine learning
Professional services · Embedded AIAgents that prepare routine filings within set limits, for a professional to sign off.Products: e.g. Built with Claude or OpenAI models, on Azure or AWS
Energy, utilities & finance · Embedded AIYour own credit, fraud or pricing models, built into the customer journey.Products: e.g. Built on Azure, AWS or Google Cloud machine learning
Charities & membership · Embedded AIYour own guidance service for the people you support, built and tested with safeguards.Products: e.g. Built with Claude or OpenAI models, with your own testing
Publishing & subscriptions · Embedded AIA recommendation model of your own, across every title you publish.Products: e.g. Built on Google Cloud, AWS or Azure machine learning
Sport & leisure · Embedded AIYour own personalisation in the club app, from content to seat upgrades.Products: e.g. Built on Google Cloud, AWS or Azure machine learning
Manufacturing & wholesale · Integrated enterprise AIPredictive maintenance and quality inspection from line, ERP and service data joined up.Products: e.g. SAP or Microsoft Dynamics data, joined with Jitterbit or Microsoft Fabric
Retail & consumer brands · Integrated enterprise AIDemand forecasts on stock, promotions and sales data joined up across your channels.Products: e.g. Microsoft Fabric or Google BigQuery, with your ERP and ecommerce platform
Professional services · Integrated enterprise AIAnswers grounded in client files and professional guidance, with access that follows the client.Products: e.g. Azure AI Search with Claude or OpenAI models, over your document systems
Energy, utilities & finance · Integrated enterprise AIA customer portal assistant that answers from account, billing and usage data.Products: e.g. Salesforce or Microsoft Dynamics, joined with your billing system
Charities & membership · Integrated enterprise AIMember and donor data joined up, so lapses are spotted and the next ask is right.Products: e.g. Salesforce or Microsoft Dynamics, with your fundraising and events data
Publishing & subscriptions · Integrated enterprise AIPredicting which subscriber will lapse, and which offer will keep them.Products: e.g. Your subscription platform’s data, joined with your analytics
Sport & leisure · Integrated enterprise AIOne view of each fan across tickets, retail and membership.Products: e.g. Salesforce or Microsoft Dynamics, joined with ticketing and retail
Manufacturing & wholesale · Specialist functional AIAI search that understands part numbers and specs; invoices captured automatically.Products: e.g. AI search on Adobe Commerce or BigCommerce; invoice capture in Dynamics 365 or Sage
Retail & consumer brands · Specialist functional AIAI search and merchandising that learns what shoppers mean.Products: e.g. AI search on Shopify Plus or Adobe Commerce
Professional services · Specialist functional AIContract review, or bookkeeping capture, for one practice area.Products: e.g. Luminance or Harvey for legal; Dext or AutoEntry for accountancy
Energy, utilities & finance · Specialist functional AIApplications, claims and meter queries read and sorted automatically.Products: e.g. Azure AI Document Intelligence or Google Document AI
Charities & membership · Specialist functional AISupporter enquiries sorted and routed to the right team.Products: e.g. The AI in Zendesk, Freshdesk or Salesforce Service Cloud
Publishing & subscriptions · Specialist functional AIArticles tagged automatically, and AI search across your whole archive.Products: e.g. Azure AI Language or Google Cloud Natural Language, with your CMS
Sport & leisure · Specialist functional AIAI search and recommendations in the club shop.Products: e.g. AI search on Shopify Plus or BigCommerce
Manufacturing & wholesale · Co-pilots and AI assistantsSupplier emails drafted and technical datasheets summarised.Products: e.g. Microsoft 365 Copilot, ChatGPT or Claude
Retail & consumer brands · Co-pilots and AI assistantsProduct descriptions and campaign copy drafted in your brand voice.Products: e.g. Shopify Magic, Microsoft 365 Copilot or Claude
Professional services · Co-pilots and AI assistantsMeetings summarised, proposals drafted and first-pass research done.Products: e.g. Microsoft 365 Copilot, Copilot in Teams or Claude
Energy, utilities & finance · Co-pilots and AI assistantsRegulatory updates summarised and customer letters drafted.Products: e.g. Microsoft 365 Copilot, ChatGPT or Claude
Charities & membership · Co-pilots and AI assistantsAppeals, grant bids and member newsletters drafted.Products: e.g. Microsoft 365 Copilot, ChatGPT or Claude
Publishing & subscriptions · Co-pilots and AI assistantsHeadlines, summaries and social posts drafted from your articles.Products: e.g. Microsoft 365 Copilot, ChatGPT or Claude
Sport & leisure · Co-pilots and AI assistantsMatch reports, fan emails and social posts drafted in minutes.Products: e.g. Microsoft 365 Copilot, ChatGPT or Claude
Most businesses should be working on three tiers at once, at three speeds.
Eight to twelve weeks for a whole business; about four for a single function or project.
Your sector, competitors, systems and data, and how you make investment decisions, before anyone sits in a room.
Sessions for your leadership on where AI adds value in your business, worked on your own scenarios, not a tour of the technology.
One workshop per team to capture every pain point without judging it, then a second to cluster, score and rank them.
Ideas consolidated into use cases, each placed on the pyramid with its data position and adoption pathway, and sequenced by readiness.
Ready use cases go into production with an owner, a number to move and a way to stop them. This is where PureNet builds.
Every use case sequenced by readiness, with the quick wins, the proofs of value and the data foundations you can start now.
Each with its tier on the pyramid, its data position, its adoption pathway and whether to buy, configure, integrate, build or wait.
The leading opportunities written up in your own investment template, with costs, benefits and risks.
Some problems are process or data problems, not AI problems. We list those separately and say so.
Free tool
Twelve quick questions, a score out of 100 and the three things to do next. Free, about three minutes.
Ten workshops, about 80 people across five functions, 250 AI opportunities and 27 prioritised use cases, from a leadership briefing to a roadmap.
Ten workshops across five functions of a global drives manufacturer: around 80 people, 250 ideas, 27 prioritised AI use cases and a roadmap ordered by readiness, with a first quarter the business could start straight away.
A leadership session for Nidec Drives, a global leader in motor control and drives, that set out where AI creates real value in industrial manufacturing and how to adopt it within the governance Nidec already has.
AI assessment
A fixed-scope AI assessment: where AI pays in your business, and in what order.
Book an AI assessmentAI moves every month. The PureNet Group keeps its method and its people current in three ways.
The group's AI Lab has two sides: PureNet puts AI to work in ecommerce, portals and the back office; Enceladus.ai researches and proves the methods behind it.
The pyramid is reviewed, not fixed. What needed a bespoke build two years ago now ships inside everyday products, and the method moves with it.
The group's three books, from first idea to governed production: CONVERGE and GOVERN by Dr Paul M. Gibson, and ENGINEER by Ian Lawton, CTO.