BigCommerce Preferred and B2B Specialized Partner · through Agency51

BigCommerce stores, from focused web shops to complex B2B.

The PureNet Group builds, integrates, markets and supports BigCommerce stores, from small focused shops to complex integrated B2C and B2B enterprise solutions, with Agency51, our BigCommerce Preferred and B2B Specialized Partner.

Pedigree Wholesale's B2B portal on BigCommerce
  • 120m+Customer-specific prices kept up to date in real time from SAP

  • 99.95%Uptime, up from under 80% on the old portal

  • 150%+Faster page loads

  • 3 monthsFrom start to a live portal

Open SaaS

Why BigCommerce.

BigCommerce is Open SaaS: all the advantages of software as a service (ease of use, scalability, performance, continuous updates and security) with platform-wide open APIs, a highly customisable front end and the freedom to connect the third-party services and back-office systems your business runs on.

It helps tens of thousands of B2C and B2B businesses grow in more than 150 countries, and with B2B Edition it brings what trade customers expect out of the box: multi-user company accounts and roles, shopping lists, order-pad uploads, and sales staff who can act on a customer's behalf.

What we do on BigCommerce

Design, build, integrate, grow.

  • Design and UX

    Brand, theme design and user experience for stores that are a pleasure to buy from, on every device.

  • Development

    Custom front-end themes and complex custom functionality, plus the back-end services and architecture behind them.

  • Integration

    From a third-party app to custom middleware linking your ERP, CRM and warehouse: the data flows agreed, built to perform and scale.

  • B2B edition

    Company accounts, customer-specific pricing and catalogues, quotes, quick reorder and order pads for trade buyers.

  • Migration

    Moves onto BigCommerce from a legacy or bespoke platform, with data, redirects and SEO planned, or from BigCommerce to Shopify when that fits better.

  • Marketing

    SEO, PPC, email and CRO from Agency51, a Google Premier Partner, so the store grows once it's live.

  • Help and support

    Technical support, new features and advice on what's next for your store, for the long term.

  • AI for your store

    Search, merchandising, product content and assistants working inside your BigCommerce store.

Case study · Pedigree Wholesale · a PureNet Group project

A B2B portal on BigCommerce, and a trade app to match.

Pedigree Wholesale has supplied pet and aquatic products to independent retailers for over 50 years. It needed to replatform its B2B store, PetProducts.co.uk, from a legacy system, with real-time SAP integration, tens of millions of customer-specific prices, restricted catalogues, multi-location stock and multi-user accounts.

Agency51 built the portal on BigCommerce with B2B Edition, a customised front end that shows each customer their own catalogue, and an SAP integration on Google Cloud that keeps over 120 million unique prices up to date in real time. It went live in three months, and average order value rose 5.19%.

PureNet built Pedigree's B2B trade app alongside it: it converts at 35%, against a B2B mobile average of around 2%, and 64% of its users return every week.

"The Agency51 team did an excellent job getting us up and running again. I look forward to what comes next!" Gerard O'Mahony, Managing Director, Pedigree Wholesale

The portal case studyThe trade app, at PureNet

Pedigree Wholesale's BigCommerce B2B portal
BigCommerce credentials across the PureNet Group
  • BigCommerce Preferred Partner
  • BigCommerce B2B Specialized Partner
  • BigCommerce BIG DEV Certified
  • Commerce Awards 2026, B2B Excellence Award
  • BigCommerce B2B Excellence Award
  • BigCommerce Creative Problem Solving Award
Our work

More BigCommerce we have built.

All case studies