What is Hyvä?

The front end is everything your customers see and click: pages, product listings, the basket. Magento's original front end, Luma, carries a lot of JavaScript, which makes pages slow to load, particularly on phones. Hyvä rebuilds that layer from scratch, keeping the Magento platform, your products, prices, customers and orders exactly as they are behind it.

An example. A wholesaler's Magento store has thousands of products and trade buyers who often order from a phone on site. On Luma, category pages are slow and the store is fiddly to change. Moving the front end to Hyvä makes the same pages much faster, and new features take less time to build, without replacing the platform or the integrations with the ERP.

How it works

Hyvä is built on Tailwind CSS and Alpine.js, two small, widely used tools, in place of Luma's heavy JavaScript libraries. Because it's a theme, not a separate system, it keeps Magento's own features, admin and extensions, although some extensions need a compatibility module to work with it.

What it costs

Since 10 November 2025 the Hyvä Theme has been free and open source, under the same licences as Magento Open Source. Some Hyvä products remain paid, including Hyvä Checkout and Hyvä Enterprise, which adds support for Adobe Commerce's B2B features.

Why it matters

• Speed. Faster pages give a smoother experience and remove roadblocks in the customer journey.
• Easier to maintain. Less code, and simpler code, to look after and upgrade.
• No need to replatform. Much of the speed of headless commerce, without rebuilding everything, which can make it a lighter alternative to replatforming.

How we do it

As a Hyvä agency, we design and build bespoke Hyvä themes for B2B and B2C stores, migrate existing Magento stores to Hyvä, integrate them with your other systems, and support them once they're live. For B2B sites on Adobe Commerce, we work with Hyvä Enterprise.