Cool Blades: A BigCommerce move that grew revenue by 27%Cool Blades: A BigCommerce move that grew revenue by 27%

Case study · Cool Blades

A BigCommerce move that grew revenue by 27%.

Cool Blades, a hair and beauty supplier to salons across the UK, moved from X-Cart to BigCommerce with its data, its rankings and a fresh brand intact, then grew with SEO and PPC.

Delivered by Agency51, the PureNet Group’s BigCommerce and digital marketing agency.

The challenge

For more than 30 years Cool Blades has supplied professional scissors, clippers and salon essentials from brands such as Wahl, Andis, Jaguar and Joewell to stylists, salon owners, beauty therapists, nail technicians and students, and to leading salon groups across the UK.

Its X-Cart store was holding it back. The new platform had to:

  • Bring every past order, customer and product across, ready on day one
  • Tell customers how long they had left to order for the next delivery
  • Route hazardous items, such as lithium batteries, peroxide, acetone and aerosols, to the right carrier
  • Connect to Klaviyo for email
  • Above all, make buying quick and easy

Cool Blades also wanted a partner that could keep the store growing through search and paid advertising after launch.

The Cool Blades BigCommerce store on a laptop, featuring summer gift sets

The project

Cool Blades chose BigCommerce after weighing up several platforms, and chose Agency51 for its record with B2B BigCommerce builds.

  • A clean migration. Orders, customers and products moved from X-Cart without a gap, so the new store traded from the first day.
  • Delivery that thinks for itself. A countdown shows the time left to order, and the store decides which items can go free by Royal Mail and which must go by courier.
  • Joined-up email. Klaviyo integration keeps every message driven by real customer data.
  • A new look. A complete redesign gave the brand a contemporary feel, with simple navigation, fast multi-product ordering and Klarna’s pay in three.

SEO work began three months before launch: mapping 301 redirects, refining page titles, headings and category copy, so the move caused no drop in search traffic. After launch, PPC, social targeting and email campaigns followed, all in the new branding.

A Cool Blades product page for a professional hair treatment

The results

Cool Blades now trades on a secure, feature-rich SaaS platform that gives salon professionals what they need, when they need it. Revenue is up 27%, customer numbers up 36% and PPC revenue up 69%, with 40% more keywords in Google’s top three and a strong return on ad spend.