Flexed: Paid search and social that lifted conversions by 73%Flexed: Paid search and social that lifted conversions by 73%

Case study · Flexed

Paid search and social that lifted conversions by 73%.

Google, Microsoft and Meta campaigns for Flexed, the flexible car leasing arm of Autohorn Fleet Services, that lifted conversions by 73% and are now testing AI-driven campaigns.

Delivered by Agency51, the PureNet Group’s digital marketing agency, which also designed and built the Flexed website.

The challenge

Autohorn has provided fleet services since 1995. Its Flexed brand takes the rigidity out of car leasing: after a 28-day minimum, drivers can cancel, swap or change their vehicle at no extra charge.

Flexed asked Agency51 to spread that message, raise awareness, and bring in more quality leads while cutting out poor ones, without letting the cost of acquisition creep up.

The Flexed website on two phones

Flexed

The project

Agency51 ran campaigns across three ad platforms:

  • Google Ads: Search, Performance Max, Dynamic Search Ads, Demand Gen and Display
  • Microsoft Ads: Search, Performance Max and Dynamic Search Ads
  • Meta Ads: interest-based audiences, plus retargeting of past website visitors using GA4 data

Targeting focused on people looking to lease rather than rent: business leasing customers, and visitors from abroad staying longer than 28 days. Campaigns covered England, Scotland and Wales, and on Google also reached people planning a move to the UK or interested in particular makes, such as Land Rover and Nissan. Meta campaigns reached adults aged 21 and over.

Every ad used creative from Agency51’s design team and imagery from the Flexed website, so the brand looked the same everywhere while costs stayed low.

Flexed lease deals on a laptop

The results

On Google, clicks rose 8%, the conversion rate rose 67% and conversions rose 73%. On Meta, reach grew 30% and clicks 19%. Most importantly, Flexed now receives more high-value enquiries and fewer poor ones.

Next, Agency51 is testing newer Google Ads formats, including AI-driven campaigns, shopping feed ads and contextual lead ads, expanding on Microsoft Ads, adding a Meta lead generation campaign and using Flexed’s own customer lists to sharpen targeting.