Case study · Future VC
A new identity and website for a venture capital talent programme.
A refreshed brand and a new website for Future VC, which runs fully paid programmes bringing diverse talent into venture capital across America and Europe.
Delivered by Agency51, part of the PureNet Group.
The challenge
Future VC is an internship and development programme that makes the venture capital industry more inclusive and accessible. As it grew, it needed a visual identity that felt professional but still spoke to a young audience.
It also needed a better website: one where applicants and mentors could sign up, with room for information about partner funds, video interviews and animation.
The project
Agency51 began with an online discovery phase, reviewing Future VC’s existing brand and user experience, then agreed the direction with the team before designing.
- Brand refresh. The logo was refined into a sleek monogram that quietly includes the letters FVC, for stronger recognition with a modern, professional feel.
- Website redesign. A completely new site, with intuitive journeys, smooth transitions and animation that brings it to life.
- Built around its users. Simpler navigation, better accessibility and clear paths for applicants and partners.
The results
Future VC now has a polished, modern website that reflects its mission and makes every journey easier, with clean design, engaging colour and typography, logically organised content and a site that works on any device.
The new brand and site are part of a wider plan to grow Future VC’s influence in the venture capital community, and to strengthen its work making the industry more diverse and accessible.