Case study · GQ Tobaccos
A rebrand and replatform that lifted orders by 20%.
A new brand, a move to BigCommerce's current Stencil framework and an SEO programme for GQ Tobaccos, the family-run online tobacconist and Havana cigar specialist.
Delivered by Agency51, the PureNet Group’s BigCommerce and digital marketing agency.
The challenge
GQ Tobaccos is a UK, family-run online tobacconist with deep expertise in pipes and cigars. It sells premium cigars, pipe tobaccos, accessories, exclusive blends and pipes handmade in London, and is known for its service, prices and fast delivery.
It already traded on BigCommerce, but on the older Blueprint theme. It wanted to move to the current Stencil framework, with a complete redesign that matched the quality of the brand, and then needed marketing to bring in new customers.
The project
After comparing several agencies, GQ Tobaccos chose Agency51 for its full-service offer and long BigCommerce experience.
- A full rebrand: a new logo, colour palette, typefaces, icons, illustrations and imagery
- A rebuild on Stencil, BigCommerce’s current framework
- Careful data migration, so the new store carried on exactly where the old one stopped
- An in-depth SEO audit, to protect existing search rankings and build on them
The results
The new store took 20% more orders than the old one and revenue rose 9%, a fast return on the investment, with a 4.26% conversion rate. Visitors rose 26%, page-one rankings 120%, organic sessions 22% and organic revenue 30%.
“I am really pleased with how the site looks and operates. Very impressed with all of your team and efficiency. Such a contrast from the previous company I used. Looking forward to working with Agency51 in the future”
Sam Brammer, Director, GQ Tobacco