Case study · Just4Pets
A pet retailer's stores, SAP and EPOS joined up on BigCommerce.
A BigCommerce store for Just4Pets, the award-winning pet retailer with over 24 shops, integrated with SAP and its Easitill EPOS, with subscriptions, smart drop shipping and a pick-and-mix deli for dogs.
Delivered by Agency51, the PureNet Group’s BigCommerce and digital marketing agency.
The challenge
Just4Pets has more than 24 shops across the UK and a list of awards, including PetQuip Pet Retailer of the Year, Best Pet Retailer of the Year from The Healthy Pet Guide, and Pet Retail Chain of the Year from the Pet Industry Federation.
Its leadership wanted a platform with the scale, security and features to meet ambitious targets for online growth. After reviewing the options it chose BigCommerce, and BigCommerce recommended Agency51 to deliver it, for its experience in the pet sector, its integration skills and its creative thinking.
The project
Agency51 and the Just4Pets team worked out together what BigCommerce could do out of the box and what needed custom work. The result includes:
- Joined-up systems: the store is integrated with SAP and the Easitill EPOS, so stock and pricing agree everywhere
- Doodle’s Deli: an online pick-and-mix of treats and snacks for dogs, based on a favourite in-store idea
- Smart drop shipping: suitable orders go straight to a fulfilment house without the customer noticing
- Subscriptions: regular products arrive automatically, saving owners time and giving Just4Pets predictable revenue
- Search merchandising and a store locator
The results
The new store at just4pets.uk had an immediate effect: a fully integrated operation that sells across the UK, day and night, and complements the shops. Conversion is up 1,325%, average order value 7%, and 58% of customers come back within 30 days.
BigCommerce also powers specialist storefronts, such as dogonline.co.uk, which sells premium accessories from brands including HUGO BOSS, Tommy Hilfiger, Purdey and Barbour.
“The entire project was a huge success from start to finish. The BigCommerce platform handles all our needs and with Agency51 we had a fantastic team to help us deliver our new online store”
Chris Simmons, Group Head of Digital Transformation & Ecommerce, Just4Pets