Case study · The National Flooring Centre
A new flooring store with a calculator, samples and quotes.
A Magento store built from scratch for The National Flooring Centre, with an area calculator, instant quotes and free samples, and digital marketing to bring customers to it.
Delivered by Magium, the PureNet Group’s Magento and Adobe Commerce agency.
The challenge
The National Flooring Centre wanted to reach new markets across the country. It needed an agency with first-class development skills and the depth to support, host and market the site too.
The task was to build a web presence from nothing, then use imaginative digital marketing to rank well on Google and turn the visitors it brought into customers, while reflecting the NFC’s service and keen prices.
The project
Magium designed and built an easy-to-use Magento store to show the NFC’s range. Customers choose colours and textures, work out how much flooring they need, and get a quote straight away.
They can buy carpet, tiles, rugs and laminate, or order a free sample first, which gives them the confidence to buy what is often a large purchase.
The results
The new site has transformed the NFC’s business, reaching customers across the UK on desktop, tablet and phone. It draws a large volume of visitors, and online sales have grown quickly on the back of digital marketing.