The Regal Fish store on a laptop, "A fresh approach to seafood, delivered to your door"

Case study · Regal Fish

Fresh fish to the door, with subscriptions and a loyalty club.

A new brand and BigCommerce store for Grimsby's Regal Fish, integrated with its van delivery routing, with subscriptions, a loyalty club and a growth programme across PPC, SEO, social and email.

Delivered by Agency51, the PureNet Group’s BigCommerce and digital marketing agency.

The challenge

Since 1989 Regal Fish has delivered fresh fish and seafood from Grimsby, sourced responsibly and prepared to order by skilled fishmongers. Nothing is frozen or stored for long; it arrives chilled in insulated packaging.

Its sales came through a call centre and its own delivery vans. When neighbouring Flatfish, part of Japan’s Nissui Corporation, acquired the business, the aim became more sales, more revenue and wider coverage, with digital at the heart of it. Any new platform had to work with Regal Fish’s existing back-office systems, support subscriptions and loyalty, and appeal to both current and new customers.

Regal Fish recipes and products on a tablet and a laptop

Regal Fish

The project

An independent consultancy recommended BigCommerce, and Regal Fish chose Agency51 to build it and to grow the business afterwards, for its food and drink experience, its integration skills and its record with subscriptions.

  • A new brand, including van livery, which shaped the look of the website
  • Delivery routing integration, so customers get fresh fish by van or courier depending on where they live
  • Subscriptions through Sticky.io, with suggested boxes for regular meals
  • Club Regal, a loyalty scheme that rewards sign-ups, purchases and social media activity
  • Recipes and prepared meals, such as smoked haddock en croute
  • A growth programme across PPC, SEO, social media, and email linked to subscriptions and analytics

A Regal Fish product page on a laptop

The results

Regal Fish keeps its call centre and van fleet, and now also sells across the UK online, with courier delivery reaching new customers and new markets. Ecommerce revenue is up 18%, customers 31%, visitors 13% and average order value 7%.

“Here at Regal Fish, we’re hugely passionate about what we do. Working with Agency51 to design, develop and support our BigCommerce ecommerce platform has delivered real success and helped communicate our pride to our customers in the quality of seafood we supply”

Hani Girgis, Ecommerce Manager, Regal Fish