Case study · TOMY Europe
Print-ready catalogues for every market, from one Magento hub.
A Magento catalogue hub for toy maker TOMY Europe that turns product data into print-ready catalogues in several languages, the first phase of a B2B platform joined to SAP.
Delivered by Magium, the PureNet Group’s Magento and Adobe Commerce agency.
The challenge
TOMY Europe came to Magium as a Magento specialist with a long record in B2B and in integration, because the eventual platform would need to connect fully to TOMY’s SAP back office.
Magium proposed three phases: the catalogue first, then a Discovery Phase to plan the wider platform, then the build.
The project
Magium used Magento Open Source as a catalogue hub, building on a third-party extension (MageDelight’s PDF Catalog Print Advance for Magento 2) and tailoring it to TOMY’s needs: keeping images at 300 DPI instead of letting them drop to 96 DPI, and adding images such as barcodes for scanning.
TOMY Europe works across many languages, including French, German, Spanish and Polish, so the hub handles each of them. Product data goes into Magento through an importer and comes out as print-ready catalogues in many configurations. TOMY’s in-house team adds covers and other artwork, then sends each market and customer its own tailored catalogue, all run from Magento.
The results
TOMY now saves significantly on producing its annual catalogues, and can create rich catalogues quickly, for print or to send electronically.
It also has an ecommerce platform to build on. After a successful Discovery Phase, development has begun on its detailed B2B requirements and the deep SAP integration that will help its stockists in the UK and across Europe sell more.