Videcon: Trade ecommerce on BigCommerce, integrated with NetSuiteVidecon: Trade ecommerce on BigCommerce, integrated with NetSuite

Case study · Videcon

Trade ecommerce on BigCommerce, integrated with NetSuite.

A B2B BigCommerce store for Videcon, the trade-only security distributor, integrated with its new NetSuite ERP, with customer pricing, account payments and product kits, promoted with SEO and PPC.

Delivered by Agency51, the PureNet Group’s BigCommerce and digital marketing agency.

The challenge

For over 25 years Videcon has supplied CCTV, fire, intruder and access control products to security installers across the UK, from its West Yorkshire head office and Welwyn Garden City office, with training, technical support and help before and after a sale.

Videcon was modernising its technology. It replaced its Access Dimensions ERP with NetSuite, and needed an ecommerce platform to replace its old B2B website: flexible, scalable, able to handle complex pricing, and integrated seamlessly with the new ERP.

Videcon’s trade store on two phones

Videcon

The project

Videcon chose BigCommerce for its usability and power, and Agency51 to build it, as a BigCommerce B2B Specialised agency, a B2B Excellence award winner and an integration specialist that could also run its SEO and PPC.

Its NetSuite setup was complex and heavily customised, so the integration had to be exactly right. Built on BigCommerce B2B Edition, the store offers:

  • Customer-specific pricing, taken from NetSuite when a customer logs in
  • Payment on account or by card, with a card payment required when an order would exceed the customer’s credit limit
  • Product kits: bundles of several SKUs ordered as one item, with NetSuite updated through a bill of materials

Videcon’s CCTV range on a tablet

Videcon

The results

Videcon’s B2B store is fully connected to its back-end systems and takes orders around the clock, every day of the year. Its sales team has moved from taking orders to proactively cross-selling and upselling.

SEO and PPC have grown both channels: conversion is up 217%, keyword rankings 576%, the cost of acquiring a customer is down 93%, and PPC accounts for 25% of sales.

“Videcon has a clear strategic vision for growth. Partnering with Agency51 and BigCommerce to deliver a powerful, integrated ecommerce platform, driven forward by innovative digital marketing, has been a significant step on this journey.”

John Brown, Ecommerce Manager, Videcon