One of the biggest differences between B2C and B2B ecommerce is pricing. As a consumer you expect every customer to see the same price (except when there’s a promotion). Business buyers rarely do. For instance, a manufacturer might offer one distributor a negotiated annual contract price, but provide another with region-specific discounts, whilst rewarding high-volume customers with tiered pricing. When you throw multiple currencies, promotional offers, rebates and[…]
