How subscription will change your business.

Subscription changes more than the checkout. It changes how you price, plan, forecast, serve and measure the business. This guide shows what changes, with examples from the subscription platforms we have built and run for publishers, retailers and wholesalers.

What's inside

• Why lifetime value matters more than the first order
• Lessons from publishing, where subscription commerce grew up
• Product subscriptions, replenishment and B2B recurring orders
• Memberships and loyalty clubs that bring customers back
• Keeping subscribers, from pause and swap to failed payments
• Where AI agents fit, with a person still in charge

By Dr Paul M. Gibson, Group CEO and Principal Consultant, and Paul Doherty, Group Commercial Director