PureNet is proud to announce that we are now an Adobe Silver Solution Partner — a formal recognition of our deep expertise in Adobe Commerce (Magento) and our commitment to delivering high-performance ecommerce solutions. This achievement reflects what our clients already know: we build robust, scalable ecommerce platforms that drive measurable commercial growth. Adobe’s Silver Partner tier is[…]
PureNet Achieves Adobe Silver Partner Status
By Paul Doherty Magento, PureNet News Mar 02, 2026
Great Expectations: Why Artificial Intelligence (AI) Personalisation is an Ecommerce Must Have in 2026
By Paul Doherty B2B Ecommerce, B2C Ecommerce, Ecommerce, Technology Jan 23, 2026
AI Personalisation- Our Mutual Friend There’s nothing new about ecommerce personalisation. It’s something Magium Commerce has been doing since 2014, and the landscape has evolved, changed and grown since then in quite astounding ways. The ability to recommend products based on algorithms generated by machine learning is something that’s permeated our lives. From buying from[…]
How to Choose an Ecommerce Platform
By Paul Doherty B2B Ecommerce, B2C Ecommerce, Ecommerce, Magento, Umbraco, WordPress Nov 30, 2025
Picking the best ecommerce platform is the most important thing any online business will do. Whether you’re starting from scratch or upgrading from an older system, the platform will dictate how customers feel, how smoothly things run, what you can do with marketing, and how easily you can grow later. There are plenty of options,[…]
The Rise of Agentic Artificial Intelligence (AI) in B2B Ecommerce
By Paul Doherty B2B Ecommerce, Ecommerce, Technology Oct 16, 2025
Of late, businesses operating in B2B ecommerce have started to embrace another wave of digital transformation, driven by what has been termed “Agentic AI”. These are, essentially, AI systems endowed with autonomy, i.e. that don’t simply respond to fixed prompts or follow rigid rules, but can set goals, make decisions, adapt to changing contexts, and[…]
How Ordering Portals Punchout for Your Business
By Paul Doherty B2B Ecommerce, Ecommerce, Portal Aug 28, 2025
Life is never easy, and sometimes it feels even more difficult than usual. In one area the answer to why this is the case is clear. Businesses are under constant, unremitting pressure to streamline their procurement processes and cut their costs, but still deliver a first-class customer experience. Whilst it’s true to say that B2C[…]
B2B eCommerce: Build, then Build Better
By Paul Doherty B2B Ecommerce, Ecommerce, Technology Jul 24, 2025
Most people, when asked to explain ‘ecommerce’, often summon up a description of a classic retail experience such as buying a shirt or a skirt or some other everyday Business-to-Consumer (B2C) experience. This is because this is an encounter that is common to many people. What is less familiar, but a highly significant landscape shift, is[…]
10 UK Ecommerce Trends to Look Out for in 2026
By Paul Doherty B2B Ecommerce, B2C Ecommerce, Ecommerce Jun 24, 2025
As we approach the halfway point for 2025 it’s time to look ahead to next year and what that is likely to bring in terms of ecommerce evolution. In 2025 online trading transformed at an astonishing rate with many businesses trying to adapt to changing consumer behaviours, technological innovations, and market conditions. So, as soon[…]
Don’t Leave it to Chance- Why Good Process Makes for Good Web Development
By Paul Doherty B2B Ecommerce, B2C Ecommerce, Ecommerce, Magento, Portal, Umbraco, Web Design, WordPress May 01, 2025
Anyone who has been involved in technology knows there’s a lot that can go wrong. How much of this potential risk will come to pass hinges on the quality of the processes a web development agency has in place. Never is this truer than in complex areas such as ecommerce, systems integration, and the build[…]
When are Bespoke Ecommerce Solutions the Right Move?
By Paul Doherty B2B Ecommerce, Ecommerce, Web Design Mar 18, 2025
Custom ecommerce platforms have been in place since online trading was born in the late nineties and early noughties. Later, off the shelf solutions such as Magento (Adobe Commerce), Hybris, WebSphere, and Demandware (now Salesforce) were launched and became very widespread. In recent years SaaS packages such as Shopify and BigCommerce have emerged as popular[…]
The Advantages of AI Consultancy
By Paul Doherty B2B Ecommerce, Ecommerce, Technology Feb 20, 2025
AI appears to be in the headlines wherever you look. People regularly express their hopes and fears, dreams and nightmares and point to the limitless horizons or innate flaws that this disruptive technology can offer. You can forgive yourself for feeling like a rabbit in the headlights. Not only is there a lot of data[…]